Tuesday, November 8, 2011

Lu Flux

I'm not sure about the rest of you but I am a wee bit jealous of Lu Flux...Past assistant of the incredible Bernhard Wilhelm, with a bunch of awards and enviable mentorships under her belt, she has also presented her collections in London, Paris, Tokyo and Amsterdam! All of this has been achieved on her own terms with no compromise to her design dignity or ethics. Each collection is refreshingly original with complete disregard to trends or any other nonsense.

Her current collection "A Lu Ha" features a soft palette of textured details and a few highlights of brights. Tiki motifs and tropical vibes are mixed with a collage of english floral,it's a perfect example of Lu Flux style. With her Autumn/Winter collection due out in the coming months, we can expect to be wowed again very soon..

How do you start the creative process for each collection?
We start with experimenting with techniques and manipulations to see what works and then with the selected techniques, we develop them further and then place and build them into garments.

Can you tell your favourite part about working for Berhnard Wilhelm?Any valuable wisdom learnt?
Well having lunch with Bjork was fun! Working with Berhnard Wilhelm reaffirmed to me that it is possible to have a successful fashion label without a focal point of glamour and sex.

The fashion industry tends to take itself quite seriously, how do you keep a balance of fun and excitement whilst maintaining a viable business?
My business is my absolute passion and I think that because I am so passionate about what I do, it keeps the mood upbeat while maintaining a high level of productivity. I work extremely hard and try not to pay attention to trends

How do you source your fabric?
I have always appreciated and supported British manufactures and the use of local produce so I am always researching to discover more. My collections revolve around the vintage and salvaged materials that I find by working with recycling companies. It is satisfying and fulfilling to address the disposable side of the fashion industry by making something new out of something old.

What was it like growing up in the Isle of Wight?
When I was growing up I found the Isle of Wight boring and couldn’t wait until I could leave but now when I think about it, I really had a blissful childhood. It continues to be a wonderful escape from the intense city environment.

What led you to London?
It did take me a while to come round to the idea but I moved to London for the reasons a lot of people move to London, for the opportunities and the advantages of being in one of the fashion hubs. Unfortunately I don't think I will be able to live in a countryside haven for a few years yet.

What's next?
It is top secret but we are currently building ideas and experimenting garment shapes and techniques for our Autumn Winter 2012 collection. Soon to be revealed!

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