Monday, June 27, 2011

Remade in Switzerland

Coats from captains once passed and jackets from disused parachutes, military surplus has been reincarnated in a recent collaboration with Swiss brand Victorinox and UK based designer Christopher Raeburn.

video

Raeburn has made waves in the fashion industry for his clever approach to creating clothing. A well known transformer of military garb, Victorinox felt Raeburn was the perfect candidate for their “Remade in Switzerland" project.

Victorinox was built on the principle of creating resourceful, long lasting products by Karl Elsener in the late 1800's. Elseners ethos is carried through to the project and t makes perfect sense to reconnect with the orignal innovator. Elseners house and workshop was converted into a 'Swiss Lab' for the project. Local tailors and apprentices were invited to work beside Raeburn and his team to produce the collection.

The final range embodies ingenuity at its best. Each piece incorporates the original fixtures and fastenings, buckles replace buttons, sleeping bags become duffle coats, each design element is functional. The whole collection seems to hark back to times of unknown expeditions and you can't help but feel the urge to abandon daily rituals and embark on your own adventure.

You can find more info on the project here

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